OnlyFans is a social media service based in London, England. It can be accessed online and from mobile devices. After registration, creators run a subscription content service, with ways for them to build relationships and provide exclusive content to their subscribers, or "fans".The platform mimics the business model of Twitter. It is popular within the adult entertainment industry, but also hosts content creators from other genres such as physical fitness experts, independent musicians, fashion icons, comedy acts, and other creators who post regularly online. It allows content creators to receive funding directly from their fans on a monthly recurring basis as well as on tips and the pay-per-view (PPV) feature.PPV allows creators to send personalised content directly to their "fan" for a set price meaning the user cannot view the content until it has been paid for, nor the creator able to receive payment before sending the content.The company has been criticised by online media, including Gay Community News, for its content-sharing policies, and over content that some users find offensive. However OnlyFans was commended in a New York Times article in relation to how they have helped change adult entertainment work forever, giving control back to the performers to earn money for the content they create.